ONE MAGIC 2019

Concepted and designed the August 2019 campaign for MAGIC: ONE VENUE, ONE VISION, ONE MAGIC. MAGIC is the most comprehensive fashion trade show in the U.S., showcasing women’s and men’s apparel, footwear, accessories, and sourcing resources from around the world. Previously, MAGIC was held in two separate venues in Las Vegas. August 2019 marked the first time in nearly 20 years that all of MAGIC was held under one roof. The purpose of this concept was to tie all MAGIC shows together with one cohesive look and feel that was carried through the exterior and public spaces of the Las Vegas Convention Center. The overall visual theme of a prism was symbolic of ONE MAGIC coming together under one roof and visually elevated the on-arrival experience for attendees and exhibitors.

Creative Conception, Design + Art Direction, Print Collateral, Event Signage