FashionGo Week 2022

Concepted and designed the creative campaign for the May 2022 launch of FashionGo Week Palm Springs, a new omni-channel fashion trade event that took place in Palm Springs, California. Inspired by the golden days of Palm Springs, the FashionGo Week Palm Springs creative campaign honors the aesthetics and heritage of Palm Springs and celebrates the joie de vivre of its time. With the historic architectural shapes and textures of Palm Springs, its signature deco pink, along with a blend of modernism meets surrealism design, the campaign blends the future of fashion with the golden era.

Creative Conception, Design + Art Direction, Print + Digital Collateral, Website Launch, Event Signage